Online retail has come of age. In the U.S. alone, more than $12.7 billion worth of merchandise was sold online during the first 25 days of the November-December 2011 holiday season. With these kinds of figures, it’s no wonder why everybody wants to have a piece of the action. As opposed to traditional retail wherein you would need a substantial investment on top of your inventory cost: rent, overhead, staff, online retail offers relatively fewer hindrances. This doesn’t mean putting up an online retail operation is just a few mouse clicks and keyboard strokes away, however. There are still challenges to overcome and issues unique to this type of retail to address.